Since the first collection, Red Halo introduced a specific design reminding the Mughal’s royal court magnificence.
It was designed by Manish Gupta and inspired by a Persian carpet style, in a way it was making a bridge between the carpet industry that he knew so well and this interior company which needed some distinctive elements of style as a framework and in order to become recognizable in the future.
The challenge was to make this style timeless and to be able to use it on almost any item whether it is embroidered on a tablecloth, a throw, a cushion or a scarf but also carved on a box, a glass, a vase or an incense stick holder.
The colour impulse given by Laurent Goldstein was bringing a little something from the world of Parisian couture with unsual colour combinations, fuchsia pink with Chartreuse or turquoise with lime green contrasting with sophisticated beiges, greys or natural shades with any kind of white.
The two designers of Red Halo were looking for a name to give to this unique design an “The Golden city” Jaisalmer came up.
The feedback received from the clients and retailers who kept on asking the same design made it a classic in the company and ever since it is in each collection coming on a wide range of products and in many new shades of colours.
• Scarves, throws, tablecloths and many other products with the “Jaisalmer” design are available at the Red Halo shop online: http://redhalo.in